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Released: October 07, 2011
Conquering with complaints
Source: Gregory Karp, Chicago Tribune
Consumers today are more empowered than ever after they’ve been wronged by a company. That’s because squeaky wheels have more and better ways to squeak.
Effective complaining is a learned skill, whether it involves a retailer, service provider, restaurant, airline or any other business. While some old-school complaint tactics still work, consumers today have more tools and information access than ever.
“The whole game is ‘effective’ complaining, getting what you want,” said Linda Sherry, of the advocacy group Consumer Action, who is the author of the group’s free and newly revised guide, “How to Complain.”
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