How to stop the abuse of location data

Source: Jeff Glueck, Foursquare (N.Y. Times) (Paid Registration)

First, apps on mobile devices should not be allowed to ask for location data unless they offer the user a clear service that depends on that data.

Second, a new privacy law must require greater transparency around what consumers are signing up for and how their data will be used. (We have found that around half of consumers are likely to opt-in when given a clear idea of what they are agreeing to.) Permission to collect or share data should be spelled-out in plain English, not buried within terms and conditions.

Third, a privacy law must establish the obligation and duty on those collecting location data (even with consent) to “do no harm.”

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